Partner | Creative
Hailing from Montreal, Daniel became a partner in one of the country’s most respected branding firms early on in his career before launching his own agency, Republik. Adding to his achievements, he also founded the prominent magazine Maneouvres.
He creates strong brands and majorly recognized campaigns. His attention to detail, as well as his love of great design and typography has brought him numerous awards worldwide (over 150) both in advertising and design.
In 2007, he moved to Toronto to become Creative Director at Saatchi & Saatchi, a global agency where he oversaw major accounts such as Toyota, Procter and Gamble, Novartis and Appleton Rum.
Before joining Saatchi, he was founder and Creative Director of Republik in Montreal. His responsibilities were threefold: to build an agency with superior talent in each service that complemented each other; to offer outstanding advertising and design capabilities; and to ensure that they were within strategic parameters. He worked on a wide range of clients, from alcoholic beverages to luxury cars.
It was also at Republik that he worked with both the Conservative Party of Canada (2006 and 2011) and the Action Démocratique du Québec (2007).
Fully bilingual and bi-cultural, his insights are multi-layered – which gives him and edge in Canadian advertising, business, and politics.
Daniel is sought after as a speaker at industry conferences and has authored numerous articles on branding, advertising and the Québec consumer and voter. He loves challenging the status quo and is an ardent defender of free speech.